Real Change or Slacktivism?
Slacktvism is an action performed via the Internet in support of a
political or social cause but regarded as requiring little time or involvement.
It is a term that combines the words “slacker” and “activism”. Critics believe
these actions are merely for participant satisfaction because the lack
engagement and commitment fail to produce any tangible change in promoting the
cause.
Benefits of Slacktivism:
- Awareness- Liking a page, post and any other action may
not make real impact but it does create awareness. Ultimately you never know
who will read your post and take action to it. Although it may not be a
financial action, it should not be dismissed as not adding to the bottom line.
As Jason Stern, an attorney says “Slacktivists are not useless because by
raising global awareness, the do contribute in a small way. But they are not
activists.”
Disadvantages of Slacktivism:
- People aren’t doing anything, awareness may be good but action is needed to make real change.
- No physical or direct involvement like sitting at a segregated lunch counter in Greensboro in 1960.
Malcolm
Gladwell believes social media is build around weak ties and real social change
can never come from loose networks of people that do not know each other. I
agree with this belief, its just to easy to say “I agree” and then LIKE SHARE
TWEET. Social media may create awareness but I don’t see an ultimate change in
using this network.
In
Woodstock, Ontario this past June high school students held a walkout following
teen suicide crisis urging the government to address what many see as a growing
problem in small communities. News and social media bought awareness. But it
took the students to speak together in a protest. The school board is talking
now about adding mental health to the curriculum and adding additional support
into the local schools. This example proves that activism is a much stronger
way to pursue a problem because people directly connectied to an issue have
more passion for change.
Activism
and fundraising are always something that come hand and hand.
Fundly
an online fundraising site that helps you raise money. They help you tell your
story and connect with donors. Your family and friends help thorough social
media by linking to a direct ROI (Return on investment). I think it only works
if you know the person directly, personally I would never give money online to someone or something that I did not know
firsthand. Microphilanthropy is a form
of charitable donation that is small in the donated amount. In the past
micro-donations have been used most effectively by companies collecting spare
change at registers and checkouts. I think that sites like Fundly is a good way
to get more action from “slacktivist” moving forward. Although with anything
there are always disadvantages. They are working out laws and restrictions to
make sure that people cant take advantage of this type of fundraising. Making
sure that it is used in the proper way for the proper people.
References
Jason Stern, an attorney specializing on internet and social
media issues:
http://www.foxnews.com/tech/2012/04/13/slacktivists-changing-world-with-likes-clicks-and-tweets.html
https://fundly.com/?utm_source=google&utm_medium=cpc&utm_campaign=Donations
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